Print advertisements are advertisements that are printed and made available through hard copies. They include ads or promotional content included in newspapers, magazines, journals, and more. A print advertisement will help you promote your brands to the print media’s customers. E.g. If you have an online stationery store, a print advertisement in comic books or educational digests will help you reach more students easily. Even though many brands are moving to digital advertisements, print advertisement has prevailed over time. The right combination of digital and print advertisements can reach potential customers across different age, location, gender, and more.
A few guidelines for effective print advertisements
1. The print must be clear.
2. Make wise use of whitespaces.
3.Try to be different.
4.The contact information and brand name need to stand out.
5.Stick to a fixed budget.
6.Use strong headlines or punchlines.
7.Insert high-quality and relevant images.
8.Include a call to action.
9.Describe the benefits in brief.
10.Keep it simple.