When it comes to SEO (search engine optimization) the algorithm is constantly changing and you need to keep yourself a step ahead. From what it has been seen in the recent trend, the UX or user experience is by far the most underrated aspect of SEO.
So, the simple answer to the question that "Does User Experience really matter in SEO? " is that yes, it does. So, if you are one of the few individuals who have successfully managed to take your website to rank 2 or 3 rd or even 4th in the search engine end result page, but can’t seem to grasp that top position. Then you are at the right place, as even after doing all the on-page, build as many links as you could, and yet you can’t get your website to move, chances are that you are probably serving poor user experience to your users.
There is a limit to which SEO can improve your ranking, and when you saturate SEO as much as you could, all you are left is a poor user interface and experience. User experience is an important part of search engine optimization, and yet most of the digital marketer tends to keep a blind eye on it. As a digital marketer, you need to understand that, adding a little spice to user experience by adding attractive graphics like the best professional business brochure, videos, images, good looking front end on a website is crucial for SEO.
So, in this article, we are going to discuss why and how user experience is important for SEO.
Now before we discuss whether UX is important for SEO or not, first you need to understand what UX actually is. Most of the people even professional marketer sometimes gets confused between UI and UX. To be clear UX is not UI, don’t mix them up. UI is just a function of design and UX is a function of marketing and design, its about transactions, its about commerce, its about making money, and most importantly UX focuses on making things easy for your customers.
So, Why does it matter?
So google search algorithm is heavily dependent or heavily looking at search or satisfaction. In recent years, Google has been doing a tremendous job at making their search more relevant to the users search rather than depending on keywords and links.
So, how does it affects your website? For instance, let us say you are at the top of the SERPs result when someone searches for a product or service related to your business domain. However, the website which is ranking below you seems to receive more traffic than you due as they have a better user experience. In such a case Google will automatically prioritize that website, irrespective of your effort in your SEO. Often times when everything else is buttoned up, UX is the reason you are not ranking good. So, make sure to improve your user experience if you want to climb to the top of the search engine end result page. So, if you are stuck at number 2, or 3 or 4 and you have got better links, keywords, and content than your competition, then maybe you need to be concern about your user experience.
If your website is not delivering the right experience google will simply put at a lower rank. So the question arises, how to improve your UX? Here are some of the best practices that may help you improve your user experience.
Keyword Research
Firs and the most important thing you need to do is keyword marketing. Well, you might say that keyword research is not that helpful in improving user experience. But, as far as online marketing or SEO is concerned, Keyword research is the most important thing and also the base for you to build upon. It helps you make sure that you are reaching the right audience, or makes your content and link more relevant to the user searches.
Audience
Search professionals tend to overlook the importance of the audience. However, the audience is probably the most important part of marketing, it drives pretty much everything in a business. Apart from this, a lot of companies really waste their resources chasing people who may not contribute to growth.
This is a direct result of a lack of audience understanding. For instance, creating content, undertaking online and offline marketing campaigns, and other forms of advertising takes time and resources. However, if your audience is not there then all of your hard work and resources simply go to waste. Instead, what you would want to do is cater your resources to those who pay and eventually build everything around these paying customers. This is what feeds your brand's user experience, so make sure to focus on the right customers and improve your user experience accordingly.
Author Bio:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on corporate brochure design, Lifestyle Design, Branding Firm, Exhibition design etc.
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