Digital Marketing Strategies and Plan for Google, Facebook and Taboola

If you are searching for how to create a digital marketing plan and strategies for Google, Facebook, and Taboola for your client then we have shared here all the things in detail. Hope it might be helpful in creating and planning for your new client. Digital marketing experts always face such issues when some clients ask for digital marketing strategies and plans. They are confused about where to start and how to create it. Here I have created Digital Marketing Strategies and Plan for Google, Facebook, and Taboola for one of my client requirements.

Digital Marketing Strategies and Plan for Google, Facebook and Taboola


Note: It depends on the client's budget and its requirement. So it may be different. But you can give him like this after editing some point. I have searched a lot on the website but we didn't find out any suitable plan and strategies. So I would like to share mine here. You can share your plan with me. I will publish it with your name and link.

Below is our Digital Marketing Strategies and Plan for Google, Facebook, and Taboola



Note: The Remarketing ads are also called Performance-based marketing because we target only the audience who already engaged with our ads, landing pages. 

We do the following types of Campaigns in Google for Brand awareness, traffic, and lead.


We will do the following things for Brand awareness and lead generation in Google.

1. Business keywords research
2. Competitor research
3. Make lead-oriented audience list 
4. Do AB testing of ads 
5. Make fortnightly (15 days) performance report sheet.
6. Change the audience list if required frequently.

We will create the following types of ads in Google


  1. Search Ads (text ad) – We create Google search ads (text ads) for lead generation. It helps to increase website traffic, leads, and call.
  2. Display Ads - We create Google display ads (Banner Ads) for Brand awareness, traffic, and lead generation. The ad display on Google and Google search partner websites.
  3. YouTube Video Ads - We create YouTube video Ads for Brand awareness and traffic on the website. The ads will display on YouTube videos search results and YouTube videos. It also displays on Google search partner websites Like- News and blogs.
  4. Gmail Ads- We will create Gmail ads for website traffic and lead. The ads will display in Gmail.
  5. Google Search Remarketing Ads - We will create a remarketing list of website visitors and retarget the audience who engaged with our ads and website but not converted.
  6. Google Display Remarketing – We will create Google display remarketing ads to the target audiences who are not converted but engages with our landing page.

We will do the following types of Campaign on Facebook (Facebook runs ads on Instagram also)


We will do the following things for Brand awareness and lead generation.

  1. Make lead-oriented audience list 
  2. Do AB testing of ads 
  3. Make fortnightly (15 days) performance report sheet.
  4. Change the audience list if required frequently.

We will do the following types of ads on Facebook


  1. Facebook Lead form -   We will create a Facebook lead form ads. In this, we will generate direct leads through the Facebook custom contact form. It helps us to increase brand awareness also.  Note: We will do the Single Images ads and carousel/Videos ads for it
  2. Facebook Traffic ads - We will create Facebook traffic ads; it helps us to increase website traffic. Customers fill the contact us form or call directly. Note: We will do the Single Images ads and carousel/Videos ads for it
  3. Facebook Remarketing - We create Facebook Audience list who engaged with our Facebook page, Facebook Contact form, Call to action button, or visitors of Landing pages and re-target them with lead form ad or traffic ads.

We will also create Taboola ads to generate quality lead and increase website traffic. It is a content-based advertisement platform. It works like Google display ads.


We will do the following things for Brand awareness and lead generation.

1. Make lead-oriented audience list 
2. Make fortnightly (15 days) performance report sheet.
3. Change the audience list if required frequently.

We will create the following types of ads in Taboola

  1. Website lead Generation -   We will create an ad for website traffic and brand awareness. The ad will display on the Taboola partner website and apps.
  2. Remarketing - we will create an audience list who visits the website but not converted and target it again.

Here is a link of Digital Marketing Plan Google Sheet 




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